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Sunday, February 28, 2010

Political Ads (REACTION BLOG)



I think the electoral advertisements of our presidential candidates are all made up or run by one and the same group of people. it's because political advertisements being broadcast and published now are all basically expressing the same things, the same thoughts. There’s really not much difference among these advertisements. In my observation, here are some of the most glaring similarities insofar as TV ads are concerned:

1. The ads communicate the message that their candidate is a savior of some sort

2. Visual elements are mostly the same — candidates mingling with ordinary people, distraught people, poor people, etc,

3. The ads highlight at least one all-encompassing promise

4. The ads end with a cheesy slogan

5. The ads are backed by a catchy song

As I know the time allotted for political ads would run only 30 sec to 1 min only. But some of these ads are not following such limitations.

The most expensive campaign listed was last year. A politician who was running for a senator spent millions of pesos in dealing with his ads. Today’s politicians running in any positions are willing to spend as much as they could just to attain their desired positions. Why do they spend too much in dealing with these ads when they know that politics is too risky? And what if they lose? Is this just a sort of investment with too much of a capital and when given the opportunity to be set on a position they would reclaim their spent fund and then double its amount? Well in this case our country would surely fall its lower level.

I’m only 17 and still can’t vote. But when time comes, I will surely not buy their ads. Most of these political ads are just lies and only made to attract people. The most effective thing to do probably is to have them background checked.

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